![Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/10/03/1469e256-54bd-4f9b-a3b0-99c85908b8f1_a626cedd.jpg?itok=F0xscnUQ&v=1664767897)
Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South
![Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_generic/public/d8/images/canvas/2022/10/03/1469e256-54bd-4f9b-a3b0-99c85908b8f1_a626cedd.jpg?itok=tMQXX5Vx&v=1664767897)
Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South
![Burberry designer Riccardo Tisci to step down ending five years of Italian control | Burberry group | The Guardian Burberry designer Riccardo Tisci to step down ending five years of Italian control | Burberry group | The Guardian](https://i.guim.co.uk/img/media/770812e0984cf5453dd8e5df2bec4997bf6d0fe7/0_9_3257_4071/master/3257.jpg?width=445&dpr=1&s=none)
Burberry designer Riccardo Tisci to step down ending five years of Italian control | Burberry group | The Guardian
![daniel lee: Burberry replaces Riccardo Tisci with English fashion designer Daniel Lee - The Economic Times daniel lee: Burberry replaces Riccardo Tisci with English fashion designer Daniel Lee - The Economic Times](https://img.etimg.com/thumb/width-420,height-315,imgsize-21918,resizemode-75,msid-94510725/news/international/uk/burberry-replaces-riccardo-tisci-with-english-fashion-designer-daniel-lee.jpg)